Kenetik: Fueling Endurance with Ketones

In this episode of the New England Endurance Podcast we welcome Devon Price and Peter Bayne, co-founders of Kenetik, a company specializing in ketone-based energy drinks. The conversation delves into the science behind ketones, their benefits for endurance athletes, and the journey of creating a product that is both effective and tasty. We discuss the challenges of ketone adoption, safety, and the broader health benefits of ketones, while also highlighting Kenetik's unique formulation and where to purchase the product.

Key Takeaways

• Ketones are a clean energy source.
• Kenetik aims to make ketone drinks that are affordable and tasty.
• Ketones can enhance endurance and cognitive function.
• The product is available in ready-to-drink cans and concentrated forms.
• Research supports the benefits of ketones for performance and recovery.
• Kenetik's ingredients are FDA-approved and considered a food ingredient.
• The product can be used pre, during, and post-workout.

This podcast embarks on a journey to showcase and celebrate the endurance sports community in New England.

Transcript

Art Trapotsis (00:01)
Hey, welcome back to the New England endurance podcast where we celebrate the vibrant endurance culture in New England. I'm your host Arch Trapotsis along with Eric Schenker. Hey, what's up? Joining us today are Devin Price and Peter Bayne co founders of Kenetik, a company specializing in ketone based energy drinks. Devin studied at MIT and spent some time in mass and I think Peter's also spent a little bit of time mass maybe skiing up in Vermont.

EAZY E (00:11)
What's up? What's up?

Art Trapotsis (00:29)
And Kenetik has been mentioned as a sponsor on our podcast many times if you're a frequent listener. And they also are sponsoring some pretty iconic events this year, Unbound and Leadville 100. And maybe we can get them to sponsor some events in New England at some point as well. Welcome, guys. Welcome to the show.

Peter Bayne (00:49)
Thanks for having us, great to be here.

Devon Price (00:51)
Yeah, great to be here.

EAZY E (00:53)
All right, so this episode's for the nerds. It's time to geek out a little bit. You know, you and I are like, we love the science a lot of this. We love the wattage. We love the measuring. We love the weight of our tires and our saddles and all these things. So today is a really good nerd episode, I guess you could say. And definitely, if you're looking to boost endurance, enhance recovery, unlock a performance edge.

Perhaps this is an episode for you, so you're gonna wanna listen through. Today we're gonna dive deep into a game-changing fuel source that most endurance athletes actually aren't using, but frankly probably should be. Ketones have been making waves in the endurance world for a while. All the cyclists out there know that most of the pro peloton is using ketones today. We're gonna actually break it down why.

I do want to throw in a quick testimonial, like one of the reasons that Kenetik is involved with the New England Endurance podcast. I was introduced to them about a year ago. I've been using it for a year as part of my training and frankly, part of my daily routine. I don't know how much we've talked about it on this podcast. I struggle with sleep. I can't drink caffeine after maybe 9 a.m. in the morning or else it keeps me up at night. This is a caffeine free opportunity. like there's a lot of different ways I'm using.

ketones in my life. I do, you know, full disclosure, I'm using a lot of this product and that's why I was really excited to have these guys on the podcast. So Devin and Peter, welcome to the podcast and let's break it down for our listeners.

Art Trapotsis (02:29)
Yeah, let's start off Devin. So can you tell us about your journey and just like what led you to founding or co-founding Connecticut? I'm sorry, Connecticut. Connecticut.

EAZY E (02:38)
He's got New England on the br- maybe that's a good name for it. Connecticut.

Peter Bayne (02:42)
Yes.

Devon Price (02:43)
I like that. Today it's called Connecticut. Yeah, sure. So my background is in science and engineering. I started as a mechanical engineer designing space radar. And then that was the first half of my career. And then I transitioned into healthcare. So I spent the second half at Massachusetts General Hospital.

EAZY E (02:43)
I like that art.

Art Trapotsis (02:45)
No, I'd to hear how you started it.

Devon Price (03:12)
up there in Boston. I've always been driven by solving more and more complex problems and making people's lives, helping to make people's lives better. about five years ago, I had bounced all over the country. I came back to the East Coast where I grew up in DC.

was about to have my third boy coming back from California. I was at Stanford healthcare and reconnected with Peter. Peter's my brother-in-law. We've known each other for, you know, since high school. He was dating my sister all the way back then and yeah, made it official. So we hit it off and...

about five years ago, we got really interested in ketones, starting with the ketogenic diet, intermittent fasting, always looking for ways to get an edge. And so at the time, I was curious about it, loved the way ketogenic diet made me feel it was very challenging to sustain.

That was at about the time that the first drinkable or consumable ketones came to the market. The first ones, they were developed with the military, through the military, a DARPA funded program with NIH and Oxford University with the goal to improve military performance.

performing soldiers to perform at their peak on extended mission. It's been known for a long time that ketones are a very efficient, very clean source of energy that your body makes when you run out of carbohydrates. Of course, that diet, that nutrition strategy isn't compatible with a, you

for a soldier out in the field. So what if we could have carbohydrates and ketones at the same time? That was the thesis. so the military, developed ketone esters and it worked very well. There was one of the studies that was done with soldiers in the Arctic where through extreme cold exposure,

your reaction time, shooting accuracy, they decline very quickly. When supplementing with ketone esters, that performance held steady. It was about a 30 % difference over time, which is huge. So the challenge with those ketone esters is, as I'm sure a lot of your listeners know who have tried them, they taste terrible. They taste like nail polish remover.

EAZY E (06:32)
So, Devin, I'm going to jump in because I think you got to rewind a little bit and actually like, what are ketones? I mean, I think there's a lot of people that are you're already far down the road, but I think, you know, like I'm a fifth grader, what's a ketone before we actually jump into ketone esters and all that and all that stuff?

Devon Price (06:43)
Hahaha

Think of ketone like a macronutrient, like carbohydrates or proteins or fats. They're an actual source of energy. They're a carrier of energy that your brain and your body metabolizes, your cells turn them into ATP, the currency of energy in your body that your cells use. So unlike, you know, caffeine, which we've all kind of come accustomed to,

to know as energy, caffeine is actually just a chemical that blocks adenosine sleep receptors in your brain, which tricks you into thinking that you're awake and when it wears off, all the adenosine rushes in and you crash and that's what accounts for that. But ketones are a source of energy and your body makes ketones when

you run out of carbohydrates when you're fasting for 24 hours or on a ketogenic diet for an extended period of time, your body starts burning fat. And because your brain can't use fatty acids directly for energy, you metabolize those fatty acids into ketones, beta hydroxybutyric acid in your liver.

which then supplies the energy to your brain. They cross the blood brain barrier and they go directly into your cells. The ketones fuel your cells 28 % more efficiently than glucose. They are very clean. They don't produce oxidative stress. when you're glucose, it's kind of like a diesel engine. It kicks off a whole lot of free radicals that damage

spells cause inflammation, ketones burn very, very clean and they actually reduce oxidative stress. They reduce, and they're a signaling metabolite as well, they reduce inflammation. They actually block the NLRP inflammasome, which is kind of the start of the inflammatory process. So they bring that down, which accounts for the, you know,

the recovery benefits of ketones as well as the fueling benefits.

Art Trapotsis (09:29)
Yeah, but let me grab Peter in here as well to get him word in. So Peter, you're also a co-founder. know, Devin just gave some great sort of biochemical background, which is fascinating. So how did what led you then to to form Kenetik

Peter Bayne (09:33)
Yeah.

For me personally, I was suffering the same way Eric was over here with caffeine. I've been creating and managing businesses for a 15-year career. And so this entrepreneurial side of me was really craving energy to keep going and continue the juggling act of running everything.

I was just spending 25 bucks a day at Starbucks, over-caffeinating, sacrificing that night of sleep and sacrificing tomorrow. And so that's when I really began looking into what are different things I can do around health, exercise and energy to keep going and lead a more balanced life. And discovered the ketogenic diet with Devin and ketones and was just wowed by how I felt, how quickly I recovered from exercise.

EAZY E (10:17)
.

Peter Bayne (10:40)
how much more efficient I was in the workplace. I was better at multitasking, better getting through all the daily tasks. And in general, this felt better, but it was like, I'm so lactose intolerant that the diet is impossible. And you can only fast for so long before you really get some negative benefits happening here. So there had to be a solution and all the solutions of these different exogenous ketones tasted terrible. And so our goal was to figure out.

how we can take something that's really good for you and make it accessible and make it taste great so that everybody can enjoy the benefits of ketones without being on this difficult diet or being in a fasted state and essentially starving yourself. So with Kenetik, we've been able to take this really hard form of energy to make and made it super accessible and taste really good. So I love it, whether it's in the workplace and I'm dealing with a lot of stuff. I use it as a pre-workout.

because it keeps me motivated and increases stamina and for post-workout because it helps with recovery. I'm less sore the next day and can keep going.

Art Trapotsis (11:46)
Could

I use it during the workout to maybe minimize a potential bonk?

Peter Bayne (11:51)
Yeah,

absolutely. It's glycogen sparing. So we have a lot of our athletes actually mix it in their water bottle. We say build a better water bottle. So mix it with carbs, mix it with your preferred electrolytes, whatever you need in there, and keep it going. It's giving you energy. So essentially what it does is it makes your gas tank bigger because we can only store so much glycogen in our body, but you can actually put ketones on top. So you get a bigger gas tank with ketones and can keep going.

Art Trapotsis (12:16)
interesting.

EAZY E (12:20)
So, Devin, I think a lot of the cyclists that listen to us, and probably cycling is where ketones are the most well-known in the hardcore endurance space, but I know it's trickling out there. And I'm thinking now you talked about the Arctic and I'm thinking about my past life in the Nordic ski world. Wow, I wonder, because you definitely get less sharp that coal does something to you.

Art Trapotsis (12:20)
Wow, that's a good analogy there.

Devon Price (12:43)
Yeah.

EAZY E (12:49)
Is cycling just the perfect sport or is this any endurance sport? Is this a good product for some better than others?

Devon Price (12:58)
Yeah, no, it's perfect for any endurance sport. So much of endurance sports, obviously it's fueling correctly, it's maintaining the calorie balance, hydration balance, but it's also mental. one of the fantastic things about ketones is that

They are so efficient for your brain. They keep your brain going. They keep you mentally fresh because when your brain quits, your body quits. so, fueling with ketones on top of carbohydrates gives your brain the energy that it needs to stay in the zone. One of the studies, and we've repeated it over and over and over again because it's so cool, is

the effect of ketones on your functional brain activity. You can see that when you drink a can of Kenetik your functional brain activity, especially in the alpha and the gamma wavelengths, which are associated with focus and problem solving, it's the state of being in the zone, they explode. So you're going to

drink a can of Kenetik and on average increase your functional brain activity by about 18 to 20 percent. So you can actually see it. You can measure it. And there are other studies out there that corroborate that. It's not entirely clear yet what the mechanism is behind it, but ketones do increase cerebral

blood flow, they improve, you can measure actually the brain network stability, which is the communication between regions of the brain. So there is, think just on the basis of providing a very clean, efficient and fueling your brain cells the way that

they want to be fueled, your brain is going to function more effectively.

Art Trapotsis (15:32)
So Devin, you mentioned a beverage and Peter, you mentioned mixing it. Is Kenetik a drink or a powder or a pill? Is energy bar, what is Kenetik the product?

EAZY E (15:39)
the

Peter Bayne (15:43)
It's a liquid and we have two different formats and sort of like in the world of exogenous ketones, there's a bunch of different types right now. And so there are powders out there that are bonded to a ton of salt. They aren't very effective at raising your ketone levels. And you also want to have a bathroom nearby after you take those. don't, powders I know seem accessible and they're great. You can mix them up in your drink, but I wouldn't recommend.

those because you're just not getting the functional benefit and you'll be running behind a tree if you're out in the woods on a long ride. So you don't want to do that. There's the ketone esters that we've mentioned before as well, and that is a liquid form. And that's what was developed by DARPA, the Defense Department and NIH. And the problem with that is it tastes really bad. It's like nail polish remover.

You want to drink ketones or have ketone supplementation like twice a day. It's just a tough, tough drink to swallow. But what's interesting about that ingredient or that supplement is there's two components to it. There's the actual ketone, the BHB, and then there's the 1,3-butane dial. So when you drink the ester, it separates and you get the BHB right away. So you get your ketones right away. And this other one is called 1,3-butane dial.

And that metabolizes into the BHB. And so that lengthens the curve. And so that's what's giving you this three to four hour window of increased ketones. Now, what we managed to do and why we have patents approved is that we created the same components in the ester without the ester. So we have the individual ingredients, the actual ketone, we make it from plants and we have the one through butane dial. We only know how to make it in liquid right now. So we have two forms where it's in this can that I'm about to crack.

because it tastes really good, the strawberry peach, and our ready to drink can that's super accessible. And then we have a, I drank it yesterday apparently, but we have a concentrate form as well. And so basically all of the active ingredients is condensed down into one fluid ounce. So you pour that into your water bottle. You can put it in your smoothie. You can mix it to anything. And you're getting the 12 grams of ketones. It's in the full can.

But you could, like I said, add your scratch labs or your favorite electrolytes or whatever you want to add in there and build your own water bottle. So we've got those.

Art Trapotsis (18:11)
You mentioned

12 grams, should I take more or less based on my body weight?

Peter Bayne (18:17)
Yeah. So it's definitely you're going to, if you're a slighter person, you're going to feel a more profound effect, with 12 grams. And we have some people that only need to have half a can, but the thing is it's considered a food ingredient. It's been approved by the FDA. This isn't really a supplement. talk about supplementation because you're adding it into your normal diet, but this is a food ingredient. let my kids drink it. There isn't a problem with that. So we tell people to sort of see how they're doing and how they register.

Um, with it, you know, some people all of a sudden, you know, um, feel very vibrant and active and they're able to just knock out a presentation and go with it or bike up that mountain and feel good. Um, so I like to use it as a pre-workout and a post-workout. I'll have 12 grams on either side. I'm six, one, 200 pounds. I, know, you don't feel your heart rate get jacked up. It all stays calm. There's no crash at the end because there's no sugar. So you just feel.

a sense of focus and you're mentally in it. You're ready to perform, you're dialed in and then all of sudden it wears off after three hours and you're just not as dialed in and then you can have another one. And there's no problem with that. I've probably drank at certain shows, trade shows and whatnot, I've had nine or 10 of these. There's no problems with

EAZY E (19:31)
Thank

So

I got to ask, and I think this is if I'm a listener, I haven't heard about this, I haven't tried it, it sounds too good to be true. Let's be honest. I think when you start talking about, oh, it's great for pre, it's great for post, you can use it during, you can drink a bunch of it, you're not going to get addicted to it. It sounds great. Why?

Aren't they everywhere now if they're so great? what has, is it purely the taste that has been the biggest hurdle to a wider adoption?

Devon Price (20:13)
Taste and cost. Yeah, I liken it to whey protein 20 years ago. know, it used to be a very niche product. It tastes like acrid chalk, bodybuilders carried around in big old tubs. You know, wasn't until Muscle Milk made it taste good.

made it more convenient in a ready to drink format that you now see it in every gas station. And people are talking about, you know, getting enough protein in their day. Same thing with ketones. With products that are really expensive and taste terrible, it's going to be, you know, it's going to be a special

EAZY E (21:05)
you

Devon Price (21:09)
person who's going to be willing to drink those, people who really want, who are okay with that sacrifice to get the benefits from it. And so, yeah, I think with the innovations in ingredients and bringing the cost down with better manufacturing processes, it will now...

start to become a lot more prominent. And I think five years from now, people are going to be talking about how I can get my ketones in the day, just like they are with protein. I mean, I think of it as a fourth macronutrient, one that we've got some work to do on educating the world, the clinical community about what ketones are. Again, people think of energy drinks.

People think of caffeine as actual energy because, you know, we talk about energy drinks, but it's not really energy. Ketones are a healthy, natural super fuel for your body that you now have access to on any diet. So it's the convenience, the cost, the flavor, all of those things need to come together in order to really make it something that makes sense for everybody. And that's our mission to bring the benefits of ketones to the world.

Art Trapotsis (22:36)
So you mentioned like rushing to the bathroom. I don't know if you're saying that's a side effect, but are there any side effects to taking ketones?

Peter Bayne (22:43)
that was for the powdered stuff. What are known as the ketone salts because they're so overloaded with salts that it will have that effect. But no, with most of the products out there, there's just warnings of GI distress with that, with the powdered products, but there's no other side effects that are known right now. And like I said, we went and got FDA approval and so it's considered a food ingredient and completely safe.

Art Trapotsis (22:49)
Okay.

So how should I ease myself into starting to use your product?

Peter Bayne (23:16)
I would start, yeah. I would start, personally, I would start with the ready to drink cans. These 12 ounce cans, we have three different flavors, strawberry, peach, pineapple, passion fruit, and a blackberry lemonade. You can get a variety pack. We're going to give a code out. I think we're going to make the code New England to celebrate the region here. your listeners will be able to try it out on their own. So we have a variety six pack that I would start.

Devon Price (23:16)
dive right in.

EAZY E (23:17)
Yeah.

Peter Bayne (23:44)
people out on because that's just the most easy, accessible and like enjoyable way to try it out. and then as they start to get into using it for specific athletic uses or in the workplace or travel, I would also then try out the concentrate. once you're kind of getting used to what 12 grams will do for you, maybe you need to dial it up a little bit more. Like I like to have more than 12 grams to get my day going.

Maybe you need a little less and everybody has a different metabolism and body mass. So it affects people differently. People that have done more intermittent fasting or have done the ketogenic diet, they're considered keto, keto adapted. Their bodies are used to using ketones as an energy source. So they're going to feel it more immediately. But we know in the blood work studies that we've done that in about 20 minutes you're in functional nutritional ketosis and you are

using that ketones as an energy source.

Art Trapotsis (24:42)
Okay, I'm

going off for a hard group ride or run on Saturday morning at 9 a.m. When do I take this can? Do I bring it with me or do I take it beforehand?

Peter Bayne (24:50)
I've won beforehand because it's going to mentally put you in the zone. You're really going to enjoy the ride. You're to have all the motivation you need and the stamina to keep going. Not that that's necessarily an issue there. And then at the end of the ride, it's great as a refresher. So whether you wanted to, you you know, use the concentrate in your water bottle to start with or, and shoot one down and just have the can afterwards or just do a can before and after you really can't go wrong.

Devon Price (25:16)
Okay.

Art Trapotsis (25:19)
Is this based on your recommendation or are there actually studies you could point to that sort of show the timing and effects?

Devon Price (25:27)
There are quite a few studies. One of my favorites is by Shiel Poff. He's a researcher in Belgium. He's really the foremost researcher on endurance performance and ketones. He did a study where he simulated the Tour de France. And so for seven days he had a control group and an active group. Obviously the active group supplemented with ketones throughout those seven days.

And what he found was at the end of that seven days, the people who were supplementing with ketones had 15 % greater power output. so on, on that eighth day and what he attributed it to was their ability to recover more quickly and effectively for a number in, a number of ways. The,

the anti-inflammatory affects the ability to reduce inflammation, reduce soreness, but also the improved sleep efficiency was also a factor. after heavy workouts, long rides, typically you're not sleeping as well. Your sleep can be interrupted. You're not going into

you're not spending as much time in REM and deep sleep, those real restorative stages, well, ketones actually improve your sleep efficiency. so, and so.

Art Trapotsis (27:06)
Ooh, I could actually

test this on with my aura ring.

Devon Price (27:10)
Yeah,

EAZY E (27:11)
But we've all experienced that, right? After really hard efforts, like big, long, extended, hard efforts, people think like, man, you're going to sleep great. But sometimes that sleep that night after really hard efforts is not that restful. I always kind of attributed that to generally like I'm ingesting more caffeine as part of my workout, right? Like I kind of like a caffeinated goo every other

Devon Price (27:11)
yeah

EAZY E (27:39)
hour, something like that. that's like way more caffeine than I ever have in a day. So I always attribute it to that. there's something else to it as well. But that's really interesting on the sleep piece of it. What are some other health benefits then? We've talked a lot about performance, but sleep, what are some other areas that ketones might be relevant to our?

Peter Bayne (28:09)
Well, I think.

EAZY E (28:09)
to our audience.

Devon Price (28:10)
to your

general life. Again, I come back to the brain, you know, and as we age, our ability to use glucose for energy in our brains naturally declines. And that results in a brain energy gap. And that contributes to cognitive decline. You know, Alzheimer's and

In Europe, they refer to it as type 3 diabetes. And that's because there is a component of a reduced insulin sensitivity, a reduced ability to use glucose for energy similar to type 2 diabetes. that's in the brain. Ketones actually bypass that mechanism. So ketones are drawn straight into the

into the brain cells, they don't need insulin to catalyze that reaction and they close that brain energy gap. So there are a number of studies that also show for people with mild cognitive impairment, prolonged use of ketone supplementation reduces the cognitive decline over time and then six months later,

it, those benefits are sustained because over that six months period when they're supplementing with ketones, their brains are, their brain cells were staying healthy. They're, you know, it slowed down the, the actual cognitive decline and the degeneration. So for anybody who is, you know, anybody who is aging, anybody who is concerned about keeping, staying sharp, keeping their brain healthy.

Ketones are a really important part of a nutrition strategy.

EAZY E (30:12)
We like to comment that not only is New England the greatest endurance region, but the most competitive and best category are men 50 to 55. Everybody knows that that's the most competitive age group out there, right Art? Wouldn't you agree? Yeah. So is this especially good for men 50 to 55? some former...

Art Trapotsis (30:28)
Yes.

Devon Price (30:29)
you

you

EAZY E (30:38)
living in their glory days, what would you say? Would that be a good appropriate age group to focus on?

Devon Price (30:44)
Yeah, yeah, that's absolutely would.

Art Trapotsis (30:49)
So when

you do a Google for ketone beverages, there's a few companies that pop up. What's your differentiator, kinetics differentiator?

Devon Price (31:00)
Flavor, efficacy, so Kenetik is there are a number of other products out there that use either, again, there are a couple of categories. Ketone salts, that's the powder. They don't work, GI issues. Ketone esters, expensive, tastes terrible. And then there are a few others that are coming to market that use 1,3-B.

butanediol, is the ketone-free cursor. Those don't taste good either, and they're not as effective. So, Kenetik tastes good. We've got four patents on the formulation, the actual production process for the ketones themselves, and they work very well. They work better than anything else out there.

Peter Bayne (31:57)
Yeah, I would

say we're the only company that actually has the bio identical BHB. So molecularly, it's the same ketone you make in your body when you burn fat for fuel. And we're the only company that has that the mainstream products that are out there right now are just the precursor. And when I was talking about those two components of the ester, the actual ketone, they don't have that. So they just have this precursor. So when you drink it and it doesn't taste good,

The curve takes a while to get you up into a ketogenic state. Whereas with us, because we have the actual ketone, you get this bump right away and then it lengthens with that precursor too. So we actually have, you know, that exact same ingredient those other companies are using, but we have the actual ketone that you make in your body. And that's what we have a patent around and we make it from plants and a fermentation process and got all the FDA approvals. So yeah, so that's the big differentiator. Yeah.

Art Trapotsis (32:50)
Oh, that's really interesting. I mean, if

I were to eat a bunch of foods high in ketones, and I don't know what they are off top of my head, maybe some fruits and vegetables, like how many would I have to eat to get to the amount that's in a can of Kenetik?

Peter Bayne (33:07)
So go ahead, Devin, you tackle that.

EAZY E (33:09)
Hehehehe

Devon Price (33:10)
Yeah,

I would think of it a little bit differently. So foods don't typically, they don't contain ketones themselves. You would have to fast for about two days in order to get the same amount of ketones that you get in a can of Kenetik So rather than, you would have to not eat for two days to get the same amount of ketones. Cause over the course of, you know, those two days, your body uses up all the glucose.

Art Trapotsis (33:18)
Okay.

How interesting.

Devon Price (33:39)
in your system, all the carbohydrates, the glycogen, and starts burning fat for energy. And in that process, you're also producing ketones to fuel your brain. So takes about two days to give yourself a boost that Kenetik gives you.

Art Trapotsis (33:56)
Yeah.

Got it. Thanks for clarifying that.

Peter Bayne (34:06)
Well, it's cool because a lot of people talk about this like mental clarity they get from fasting and this like ability to be processed and it just feels so good. And it's like, we're the end result of that in a can. So it's great to fast. It's good to, you know, cut your caloric intake now and again, and, you know, trim things down, but that mental benefit you're getting, you actually can also get that from Kenetik, which is pretty cool.

EAZY E (34:31)
Sounds great. I like it on a long drive. I'm just telling you, some of my favorite times to drink it outside of when I'm using it for training is a long drive, especially when it gets later in the evening, because I don't want caffeine then. But I always think about driving to the White Mountains. That's a really boring drive sometimes. It's almost three hours. And I just love.

I'm doing it later and I'm going to have a can of Kenetik with me in the car.

Peter Bayne (35:03)
I actually

just did that. Gavin's dad, my father-in-law has a house up in Vermont in Calais, East Calais. And we were up skiing in Stowe and man, I'm just not in the skiing shape I should be with everything going on. And then to have a, an hour, 15 minute drive right after that, it was, you better believe there was a can and a half of Kenetik drink to make sure I got it back.

EAZY E (35:20)
Sorry.

Peter Bayne (35:32)
the whole family back home to the cabin safe and sound.

EAZY E (35:35)
That's

like the hardest drive, right? Known to man which is after a long day of skiing, that drive home is always the hardest. So, sleeping away, right? Or on their devices. Only dads know that, know that drive.

Peter Bayne (35:42)
Everyone else in the car is snoring away.

Art Trapotsis (35:47)
Ha ha.

Where and how can folks buy Kenetik?

Peter Bayne (35:58)
All from our website, drinkkenetik.com/ And hopefully you guys can link it up for them too. And you can use that coupon code, which will get you 20 % off. And then if you do subscribe and save, you get another 15 % off. So 35 % total. And if you don't like it, just cancel that subscription. Easy to do. We're also on Amazon. You can find us on the feed.com. We're in some specialty run and bike stores all scattered across the country and.

We're trying to not get into big box retailer grocery yet. We want to educate more and do direct

Art Trapotsis (36:34)
When will we

find you in 7-elevens?

EAZY E (36:37)
Yeah.

Peter Bayne (36:37)
Give us a couple

years. That's a, yeah, that's a big lift. I love it.

EAZY E (36:42)
But I think

a lot of, mean, almost, I would almost guarantee you 99.9 % of the people on this podcast have get an email from the feed. So they may have even seen Kenetik and not realized it. But that's going to be an easy place for a lot of our listeners to find Kenetik really quickly because we've all pretty much got accounts with the feed. well.

Peter Bayne (37:02)
Yeah.

That coupon

code won't work there. So you got to...

EAZY E (37:06)
Yeah, that's all right. Yeah, yeah.

So the New England code. all right, Devin, you spent time at MIT and MGH and Peter, you like to ski in New England. So as we kind of wind down this podcast, there's been a lot of science talk on this podcast. And scientifically, New England athletes are known to be the smartest and the toughest in the country and competitive.

But in all seriousness, we like science, right? Like think there's something about the New England spirit that is very science oriented. Why do you think a science-backed product like Kenetik resonates so well in this New England training focused community? And of course, tell us why you both agree New England is the greatest endurance region in the United States. Simple question.

Devon Price (37:34)
you

Peter Bayne (37:58)
Take it away, Devin.

Devon Price (38:00)
Well,

the science is clear. You said it yourself. I can't argue with data and facts. It just is.

EAZY E (38:15)
Okay, well, we've heard from the scientists. Let's hear from the entrepreneur here, Peter. Why do you agree that New England, especially because you know me, but why is New England the greatest endurance region of the country?

Peter Bayne (38:28)
Well, it's just so beautiful up there, rolling mountains and hills and everything. like Cancun, whether I'm in, you know, have a business partner who's got a house up in Maine. I've always loved to drive and always passing by cyclists everywhere and just totally jealous that they're on two wheels and I'm in four. And, you know, I just see such a strong community out there. And, and then also coming before I got into this business, being in the, you know, the sports bar business and, know, watching all of the dynasties.

of New England just dominate the country for decades. was like particularly painful being a born and raised Washingtonian with the curse of Dan Snyder for decades to see the overachievement in the whole New England region for so long. So there's definitely something in the water up there. I'll tell you that.

EAZY E (39:20)
I

Devon Price (39:20)
In

all seriousness though, there's a...

EAZY E (39:21)
like the word overachievement. I don't know that that's been used and I really like that one, Peter.

Peter Bayne (39:27)
You

Devon Price (39:28)
One of the things I'm most impressed with is just the resilience and the mental toughness of people, you know, from New England. It doesn't matter if there are three feet of snow on the ground and it's two degrees. It's actually more likely two inches of ice and three feet of snow on the ground and dark at 3 PM. People are still out there running.

Art Trapotsis (39:48)
you

Peter Bayne (39:48)
Yes.

Devon Price (39:58)
I think while I was living up there, one of the newscasters said, hey, we're New Englanders. We get through it. It's just a way of life, you know? And with that mental toughness, with that resilience comes greatness.

Art Trapotsis (40:00)
truth.

Yep.

That's awesome.

EAZY E (40:19)
Alright.

Well, well said. We'll leave it at that. Devin and Peter, thanks for joining us on the New England Endurance Podcast. I've been taking Kenetik and I learned something new today. So that was really good. And I do think hopefully we've opened up people's minds a little bit to this and they're going to try it and the role that this is going to play in endurance sports for

Art Trapotsis (40:40)
Yeah.

EAZY E (40:55)
is only going to get bigger as we go on. So thanks a lot for joining us today and talking about Kenetik.

Art Trapotsis (41:02)
Yeah, it was cool. Yeah, thanks for coming on the show, guys. It was cool to hear about the science part of it and then also just about the practicality of taking ketone supplements. And I'm going to direct folks listening to your website, which is drink Kenetik dot com. We'll tag you guys on Instagram. And, know, I think we should. in the code you mentioned was New England. If you go to the website and so you guys can get a discount on that, whoever's listening and.

Whoever is listening, don't forget to subscribe to our podcast on all the socials and YouTube and Instagram, Spotify and Apple. so until next time, keep pushing your limits, get out there and drop some hammers and explore the beautiful terrain of New England.